I’m Kari, the designer behind Amouret.

I’ve loved making art and jewelry since I was young, and after a season in my life that sharply reminded me what really matters, I knew I wanted to pour that love into helping couples celebrate theirs.

With a background in psychology and customer experience, I kept seeing the same problem: buying a diamond—one of the most meaningful purchases in life—had become confusing, stressful, and lonely. People were scrolling endless diamond search results, second-guessing themselves, and asking strangers online if they’d made a good decision. The joy was gone.

Amouret was my answer to that.

Instead of giving you thousands of options and leaving you to figure it out, I carefully preselect some of the finest diamonds in the world and guide you through them with GIA-certified expertise. Our goal is simple: you feel confident, cared for, and excited at every step.

One of the ways we do that is with my “Propose with the Stone” experience.

You choose the stone—its shape, size, and type—then, after the “yes,” you design the ring together. It takes the pressure off guessing your partner’s style and transforms the ring into something you create as a couple.

For the proposal itself, we offer the Amouret Proposal Box, which includes a sterling silver moissanite solitaire as a beautiful stand-in while your final ring is being crafted. You still get the magic of the moment, without the rush to choose a forever ring before you’re ready.

At Amouret, we’re not just selling diamonds. We’re creating a calmer, more personal way to begin one of life’s biggest journeys—so your proposal, your ring, and your memories feel as meaningful and unique as your love.